Category Archives: Advertising

The Price of a Spelling Error

I read a very interesting blog by Virginia Heffernan in the New York Times, “The Price of Typos,” and it stayed with me for an entire morning. I write for my career, but I am, in fact, a horrible speller … Continue reading

Posted in Advertising, Documentation Writing, Marketing | Leave a comment

Advertising vs Branding

As the cliche goes, “we are creatures of habit.” We pretty much stick to the products and services we know, and it takes a lot to make us change. There’s a direct correlation to business success and name recognition. This is … Continue reading

Posted in Advertising, Branding, Marketing | 3 Comments