Category Archives: Branding

When You Lose the Vision

“A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.” – Rosabeth Moss Kanter – (The former Editor of Harvard Business Review) Napoleon Hill, the … Continue reading

Posted in Accounting, Branding, NonProfit Accounting | Tagged , , | Leave a comment

Advertising vs Branding

As the cliche goes, “we are creatures of habit.” We pretty much stick to the products and services we know, and it takes a lot to make us change. There’s a direct correlation to business success and name recognition. This is … Continue reading

Posted in Advertising, Branding, Marketing | 3 Comments